Experienced entrepreneur and young professional with high exposure to corporate, startup, and online e-commerce businesses. Skilled technically and artistically, with an appreciation for user interaction and front-end web design. Deeply involved in the tech industry with a passion for evangelism and product development. Tenacious, with excellent project management and interpersonal skills.
BS in Commerce, Marketing - Santa Clara University, expected June 2012
Minors in Entrepreneurship, Retail Studies and Communication
Special Coursework - China Leadership Practicum, National Retail Foundation (NRF) Conference, Collegiate Entrepreneur's Organization (CEO) Conference
Vice President, Santa Clara Entrepreneurs Organization
- Designed and developed marketing collateral for club events.
- Founded and coordinated Startup Expo. Recruited and
trained new executive board.
Executive Committee, MarComm Network
- Rebranded and relaunched club from past leadership.
Marketing Chair, Retail Studies Student Association
- Coordinated marketing campaigns for current and perspective students of the Retail Management Institute and RSSA.
Education Sales Programs Intern - Apple, Inc.
Supported Sales Operations for Education. Responsible for tasks related to the online Education Affiliate program, Authorized Campus Store program, and the Campus Rep Program. Developed information systems and web-based tools to enhance automation and efficiency. Audited program participants for trends and compliance with marketing guidelines, while creating tools for customers to improve merchandising and performance. Placed as a finalist in two company-wide intern competitions.
March 2011 - Present
Front-End Web Developer - TylkoDesign.com
Produced websites and internet marketing campaigns for large and small firms, taking ideas from the drawing board to finished products. Designed mockups for new clients, implemented content management systems, monitored analytics, and advised clients regarding social and search engine optimization.
Late 2005 - Present
Marketing Intern - Inadco
Provided creative material and design work for Palo Alto-based startup focused on cost-per-lead advertising. Drove business by finding new publishers and advertisers in relevant verticals.
January 2009 - January 2011
Sr. Campus Rep - Apple, Inc.
Drove individual and institutional sales to support HiEd Account Executive, exceeding sales targets for FY10. Created and managed viral, online and print marketing campaigns to provide hands on demonstrations of product. Assisted corporate team with recruiting and retail teams with sales, merchandising, and training for employees in two different store-in-store locations during holiday.
April 2008 - January 2009
Specialist - Apple, Inc.
Inspired and educated customers with outstanding product knowledge, service, support and complete solutions. Assisted Creative team with workshops and classes, while working on visual merchandising team during launches and remodels.
Founder - DifferentDistrict.com
Started company with over 2k members, 60k daily impressions. Secured product samples from vendors and managed team of writers for industry news and reviews. Designed, sold and shipped media product.
2004 - 2007
Consultant - SimplyDIRECT
Researched firms for customer lead generation. Progressed website design and advised clients on new technology and computer systems.
Photoshop, Illustrator, Dreamweaver, FileMaker, SalesForce, MS Office, iWork, iLife, Final Cut, OS X Server